Mudra Institute of Communications Ahmedabad Totally Explained

Everything about Mudra Institute Of Communications Ahmedabad totally explained

Mudra Institute of Communications Ahmedabad (MICA) is an academic institution for professional communications management skills in India. Established in 1991, it's located on the outskirts of the western Indian city of Ahmedabad.

Courses offered

MICA currently offers the following programmes:

Post Graduate Programme In Communications Management (PGPCM)

The Post-Graduate Programme in Communications Management (PGPCM) is the flagship programme of MICA. It is a two-year residential programme for the study of integrated marketing communications management.
Currently the programme offers specializations in the arenas of

Account Planning & Management

Brand management

Media Planning

Marketing Research

Career Development Programmes

MICA offers various skills enhancement programmes from time to time. Currently, the institute offers the following programmes as part of this initiative:
Retail Communications Management This one-and-half year programme combines the disciplines of business management and marketing communications with focus on retail communications management. Design Communications Management This programme focuses on the management aspects of design. Crafting Creative Communications The programme imparts copywriting and art direction skills to young graduates with a creative and imaginative bent of mind.

Other Programmes

In addition to the PGPCM and CDPs, MICA offers courses on alternative platforms also. These include:
Online Programmes Various online programmes are regularly conducted over newer technological mediums by the institute. Workshops/Seminars The institute also conducts workshops and seminars for many corporates and governmental organizations from time to time.

Faculty

The core faculty at MICA has been developed with members both from academic as well as professional industry backgrounds.
Additionally, MICA gets visiting faculty that comes from other institutions, and also practitioners from the advertising, marketing, marketing research, public relations and media industry.

Research

The institute aims to conduct research in communication as applied to the needs of the communications industry.

Journal

Journal of Creative Communications is MICA's in-house publication. The journal publishes articles in the areas of marketing communications, communication management, mass and new media, development communication, culture studies, and organizational communications.

Entrepreneurship Development Centre

The Entrepreneurship Development Centre (EDC) encourages entrepreneurial initiatives amongst students. Participating students gain insights into aspects like factors taken into account while structuring a business deal, charging fees and maintaining profitability.

International affiliations

MICA has international collaborations with:

ESCEM, School of Business and Management, France

Nanyang Technological University, Singapore

Florida State University, USA

University of Texas-Pan American, USA

University of Central England, Birmingham, UK

London College of Communication, UK

University of Southampton, UK

University of Westminster, UK

Vietnam Marcom, HCM City, Vietnam

University of Asia and Pacific, Manila, Philippines MICA is also a Fulbright Affiliate institute as well as an approved and accredited partner of the Chartered Institute of Marketing, UK.

Other activities

MCSA MCSA stands for MICA Council for Student Affairs. It is the student body that supervises various student-run committees in the institute and is responsible for taking up various issues of interest to students with the college administration. Placement Committee The Placement Committee looks after the job of securing summer internships and final placements for students in the fields of marketing and marketing communications. MICA Communications Review MICA Communications Review (MCR) is a student managed marketing and communications research publication published tri-annually by MICA. MICANVAS MICANVAS

is MICA's annual brand management festival. Team Interface Team Interface is the student managed PR cell of MICA. It brings to the public eye various activities at MICA through a variety of media. CultComm The Cultural Community of MICA organizes the celebrations of various festivals at MICA. CompComm The Computer Committee organizes various online events in-house for MICA. Black Coffee The in-house magazine that's designed, edited and printed for circulation by students in-house. Sankalp This is the in-house theatre production, where every activity associated with staging a play, from acting to direction to sounds to lights, to set design to music and marketing and managing the event is carried out by students. SCAM The Sports Committee At MICA (SCAM) organizes sports events on and off campus. Trinetra Trinetra is the movie club at MICA that screens movies in an attempt to study cinema as a powerful tool of communication.

Further Information

Get more info on 'Mudra Institute Of Communications Ahmedabad'.

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